A guide to smooth returns — and a few alternatives

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A guide to smooth returns — and a few alternatives

Wednesday, January 17, 2024

Free returns and refunds are so common that they’re sometimes just seen as part of the buying process — buy a few different colors or sizes and return the unsuitable ones.

While it might seem like a convenient way to pick out the perfect purchase, more businesses are beginning to charge return fees to deal with the wave of returns they receive. Meanwhile our recent survey found that many consumers see a link between returns policies and a brand’s trustworthiness.

So, whether you’re an occasional or regular returner, this guide will give you some things to think about before you make that purchase, and a few suggestions for alternatives if you decide returning an item isn’t the best option.

Buying something you might return? Here are a few things to keep in mind:

If your plan is to buy, try and maybe return, you’ll want to consider a few things before you part with your cash. 

Read the returns policy

Find out what type of refund you would receive. Options could include a cash refund, credit receipts or exchanges. Don’t forget to check how long you have to return the item too as different stores may have different policies. 

Consider the cost of return shipping

You might find that some stores have introduced return fees and, as our survey shows, this could influence our approach to returning items this year. Be sure to check the cost before buying so you know what you would need to spend. 

Confirm the condition of returned items

Unsurprisingly, items usually need to be in the condition they were sold to be eligible for return. This means unused, unworn, and with tags still attached for many products. Think about what would be involved in trying the item before you make the purchase.

Alternatives to returning a product

Sell it: If the return window has closed or the return process is too much effort, why not consider selling the item online on platforms like eBay, Facebook Marketplace, or Craigslist. While it might not be your thing, it might be someone else’s perfect product.

Donate it: If it’s not quite right for you but still in good condition, consider donating looking for local charity shops you could donate it to. 

Regift it: If the product is new and unused, keep it on hand as a potential gift for someone else. It can save you time and money in the future.

Upcycle it: Get creative and find a new use for the product. A piece of clothing could be turned into a bag, or a piece of furniture could be repurposed into something else.

Trade It: Look for local swap meets or online trade groups where you can swap the item for something else of equal value that you need or want more.

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